A free SEO audit, done by a person.
Not an automated score out of 100. We look at your site, your Google Business Profile and the terms you should be winning, then tell you the three things costing you the most.
Send us your website address and we will tell you, in plain language, the three things most likely costing you work. No charge, no obligation, and nobody will follow up five times.
We do this because of what we keep finding when a business shows us the last audit they paid for. It is a PDF, it is sixty pages, it was generated by a tool in four seconds, it lists two hundred warnings sorted by severity, and nobody has ever read past page three. It cost somewhere between nothing and nine hundred dollars and it changed nothing.
What we actually look at
Four things, in the order they usually matter.
Your Google Business Profile, because for most local searches the map pack sits above every organic result and a profile with forty reviews beats a better website with four. We check the category, which is the single field most businesses get wrong, the service area, the photographs, whether anybody has answered the questions on it, and the review pattern.
Whether you have pages for the things people search. Not whether your pages are optimised, whether they exist. The most common finding by a distance is a site with eight pages trying to rank for forty terms, which cannot work no matter how well those eight pages are written.
What is technically in the way. Speed on a real phone rather than on an office connection, whether Google has actually indexed the site, redirects left broken by an old migration, and the handful of things that genuinely stop a page ranking rather than the hundred that merely annoy a crawler.
What your competitors are doing, which is usually less than you fear. We look at who holds the terms you want and how thin their pages are, because most of the time the answer is thinner than anybody expects.
What you get back
A short written summary, usually two to three business days later, that names the three things costing you the most and what each would take to fix. If you want to talk it through, we will spend twenty minutes on a call. If you would rather just read it and do the work yourself, that is a completely fine outcome and some people do exactly that.
What you will not get is an invoice, a proposal you did not ask for, or a sequence of emails over the following month.
What an audit usually finds around here
Six patterns account for most of what we report back, and none of them is exotic.
The profile has been left alone. Claimed once, categorised wrongly or not at all, three photographs from the year it opened, and no reply to a single review. This is the cheapest fix available and the one with the largest effect, and it comes up in more than half of what we look at.
The site has no page for the thing being sold. A roofer with a home page, an about page and a contact form, hoping to rank for nine services across five towns. There is nothing wrong with the pages that exist. There are simply not enough of them for the job being asked of them.
Everything funnels through one page that cannot carry it. Usually the home page, trying to speak to a homeowner and a procurement officer and a jobseeker at the same time, and converting none of them.
The site is slow on a phone, almost always because of one or two uncompressed images somebody dropped in from a camera. This is a twenty-minute fix presented as a technical crisis by people who sell performance retainers.
Tracking is counting the wrong thing. Form views counted as submissions, or a conversion that fires on every page, or nothing at all. Any one of those makes every number downstream of it fiction, which matters most if you are also paying for ads.
And something is left over from a migration two years ago that nobody closed off: old URLs that return errors, two versions of the site both live, a staging copy that search engines found.
The part most agencies leave out
We will tell you when the answer is that you do not need us.
A real share of the audits we run end with something like: your site is fine, your Google Business Profile has been neglected for two years, fix that and spend nothing with anybody. Or: your site is slow because of one uncompressed image on the home page, here is the file. Or: you are not ranking because the site is nine months old and nothing is wrong, which is the hardest finding to deliver because it asks somebody to be patient.
That is not generosity. It is that the alternative, selling a rebuild to a business that needed three hours of work, is how this industry got the reputation it has, and we would rather have the referral in two years.
What happens if you do want help
Then we quote it, in writing, before anything starts, and you pay as each phase ships. Builds start at $5,000 and most small business sites land between $5,000 and $15,000. Monthly search work is scoped against the audit rather than sold as a package of hours, and it is a separate decision you can decline without affecting anything else.
If you want the full picture of what work costs around here before you talk to anybody, we published it: what a website actually costs in Brantford.
Send us the address
The form takes about thirty seconds. The only field that really matters is your website, and if you do not have one yet, say so and we will tell you what we would build first.
Yes, and there is no sales sequence attached to it. You get the findings whether or not you ever hire us. We do this because the fastest way to show somebody how we think is to show them, and because most audits we are asked to review were automated reports nobody read.
A tool gives you a score and a list of two hundred warnings, most of which do not matter. We read the site, look at what you are actually trying to sell and to whom, and tell you which three things are costing you money. The other 197 warnings stay unmentioned.
Two to three business days, and you get a short written summary plus a call if you want one. No sixty-page PDF. If the honest answer is that your site is fine and your problem is somewhere else, that is what the summary says.
Your website address. That is enough for most of it. If you want the full picture we will also ask for view access to Google Analytics and Search Console, and your Google Business Profile, but we can do a useful audit without any of them.
Only if you do. A good share of the audits we run end with targeted fixes rather than a new site, and we say so, because recommending a rebuild to somebody who needs three hours of work is how agencies earn the reputation this industry has.
Yes. The audit is remote work and we do it for businesses across Ontario. Where we are careful is the local pack section, because advice about ranking in a town we do not know is worth less, and we will say when that part is general rather than specific.