The COVID-19 has changed the way people live and the way people do business. While a move to digital spaces was inevitable, many businesses were forced to make that change a little sooner than expected. This led to an unprecedented explosion in the field of digital marketing. Although there are plenty and strategies that […]
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For your brand to continue standing out and succeeding in the market, you need to develop an effective content marketing strategy to attract more prospects. If things go well, you can keep your current customers and enhance their loyalty towards your company! Due to the recent COVID-19 pandemic, countless small businesses needed to modify their […]
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Content marketing is one of the most important aspects of modern business because it has proven to grow small and medium enterprises (SMEs) through various tools. A digital marketing agency is often one of the most in-demand services because of their work with social media management, advertising, and other promotional content. While running digital marketing […]
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Social platforms are more valuable now than ever before, especially since more people spend more significant amounts of time online. As COVID upended life and disrupted industries, companies had to find ways to stay in the public eye. In 2021, getting ahead of trends will still depend on having a robust online presence. Here are […]
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In the digital marketing and business world, no one can't deny the power and influence that a blog has. Not only does it add value to your business website, but it also resonates well with your target market. By producing and posting pieces of content on your blog, you'll be able to appeal to your […]
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The holiday season isn’t just a time of busy preparations and gift-giving; it’s also a time of busy Internet activity. During this part of the year, more customers are searching online for gift ideas for family and friends. They’re also likely looking for ways to find the best deals for the vacation of their choice. […]
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The Coronavirus pandemic—and the resulting need to implement social distancing measures—have made digital marketing for the holiday season more competitive this year than ever before. To stand out from the rest of your rivals, you need to ensure that you deploy an Amazon advertising strategy that can make the most out of the surge in […]
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People say that social media is one of the best places to grow an online presence for any business. However, do you know why they are saying that? If you do not, you put yourself at risk of using social media platforms the wrong way, bringing you either no results or the wrong ones. As […]
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Digital marketing is a cost-effective way of reaching your target audience, raising awareness about your brand, increasing brand loyalty, and improving your sales. But before you reap all these benefits, you have to come up with a strategy that works best for your business. This ever-evolving marketing approach has gotten so complicated that busy business […]
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When developing your site, it’s necessary to focus on your visuals and content. It’s not ideal to focus solely on your site’s graphic elements. Nowadays, a business owner must consider their site’s effectiveness in blending Search Engine Optimization (SEO) with quality web design.
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The field of social media marketing is constantly evolving. The strategies that were in place last year, two years ago, five years ago, and ten years ago were all different from what they are today. With so many businesses scrambling to make a space for themselves in the landscape of online commerce, it is not […]
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When it comes to launching a digital marketing campaign, it’s not enough for you to receive likes, comments, and shares and call it a day. You must have certain metrics in place to measure your campaign’s performance. These metrics will serve as your reference and help you determine if your goals had been met. Furthermore, […]
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In the world of digital marketing and content creation, there are hierarchies. Core content is central to what a business offers and is impossible for its competitors to replicate—which is why it sits at the top level of content in a brand hierarchy. It’s that key element in your strategy that is powerful, highlights your […]
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A rather unsettling train of thought that most Ontario businesses—both big and small—follow is that content marketing is nothing more than an uproar product of technology. Unfortunately, the same mindset has caused many unsuspecting firms to go ahead and perceive content marketing as just another expense that bears far too many opportunity costs. If you […]
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You have probably heard of the phrase, “content is king,” but do you know what it really means? It is pretty straightforward. Content creation is your most powerful tool for improving your online presence and growing your business. Without it, you will have nothing to put on your website, blog, and social media pages. If […]
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Pay-per-click marketing or PPC marketing is one of the most popular and effective ways for any brand to grow and rake in those conversions. Some businesses make $4 for every dollar they spend on Google Ads alone. However, without the right knowledge or the help of a marketing consultant, it might take you a little […]
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As an entrepreneur, you’ll need only the most current and accurate information to make sound business decisions. You’ve probably combed the Internet for up-to-date information on how to run your business, especially in a world that’s incredibly reliant on technology. However, there’s a lot of misinformation out there, and applying this to your business can […]
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For many years, business owners have been far more afraid of content marketing than they should be because of how seemingly-perplexed the entire experience can get. Although many may assume that this marketing strategy is solely about writing blogs and making content, the reality is actually quite the opposite. Although content marketing may seem complicated, […]
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SEO and branding, by definition, are two different things. SEO (search engine optimization) relates to the process of optimizing your websites and other online content to ensure that your site's rank is as high as possible. On the other hand, branding involves promoting your product, business, and the like through advertisements, designs, and so on. […]
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Your website represents your business in the online world. When established properly, it can help you attract potential customers, expand your reach, turn visitors into loyal consumers, and boost your revenue. In other words, it can be an effective marketing tool that helps your company move forward. Before setting up your website, you must be […]
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The magic of pay-per-click (PPC) is driving targeted buyers to your website and providing a steady flow of visitors. Though a seemingly effortless strategy, there is more to PPC than shelling out pennies. A successful PPC strategy is staying current and exploring your options. Below are the seven commandments of PPC campaigns that get your […]
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Advertising on search platforms can come in many forms. There are at least two deliberate ways to increase your brand awareness online through search engine marketing. The first method is passive, called search engine optimization. It involves designing your website and your social media profiles with keywords and phrases. When you fill your site with […]
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When it comes to marketing your brand online, you need to know what strategies will work best for your business. A method that works well with a laundry service may show the same results if used for an eCommerce shop. Nevertheless, there are key strategies that marketers from every business demographic use to develop their […]
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People's attention spans have dwindled along with the evolution of modern technology, and in a world where coming out on top of the competition keeps businesses alive, you need to cater to that change. In the process of maintaining a website, good website design is integral to keeping your leads focused on you for long […]
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In today’s business and marketing scene, it’s paramount to employ online strategies to market your brand and promote your products or services for success and growth. However, it doesn’t mean that you should neglect traditional marketing forms at the same time, whether it is print marketing, TV, or radio. The best approach is to incorporate […]
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As technology continues to evolve, so does the society’s desire for new content. For consumers to continue engaging with your brand, you have to constantly work through the changing trends and keep producing ideas that will satisfy your customers’ needs. Dealing with different generations of consumers will leave you jumping from one strategy to another, […]
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As an entrepreneur, you want the best for your business. One of the most effective methods to get your business known and generate revenue is by establishing your online presence through your website. The truth is anyone can put together a website. However, while there are many available free templates online and cheap website design […]
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Every aspiring business owner and competent marketing consultant must familiarize themself with what is called push and pull marketing. This term refers to the two primary approaches to promoting products and services effectively to customers. Push marketing refers to the strategy of promoting a business to those who are not necessarily seeking out its product […]
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WordPress is a Content Management System (CMS) that is very popular today. Plenty of today’s businesses that are venturing into the digital world integrate the CMS to their website because of the many benefits that it provides. In fact, almost all websites today use WordPress. If you’re still thinking of which CMS to choose, here […]
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It is true that there’s no one-size-fits-all solution to grow your business, especially if you’re only starting out. However, if you are only marketing offline, you are limiting your business and its reach. Regardless of your goals, letting people know who you are and what you can do for them is essential. Fortunately, we live […]
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If you’re new to the digital marketing world, getting used to all of the terms and phrases can be confusing. You’ve probably heard of “social media marketing” and “social media advertising,” but you might not know the difference. Well, we’re here to help! Social media marketing is organic and unpaid – it’s how you build […]
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The internet is a powerful tool. When it comes to online marketing, your small business has no shortage of strategies to choose from. Level up your small business marketing with our list of eight online marketing tactics for accelerating growth. Website Design Establishing an online presence is critical in today’s digital age. Your website […]
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“Hey, Google, why is voice search important?” We’re glad you asked. It’s clear that voice search is here to stay – in fact, nearly 50% of consumers are using it for web searches now. Here are our 5 simple SEO tips to optimize your site for voice search. Think Local Over half of consumers have […]
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If you’ve been pouring time, effort, and money into Facebook advertising, but haven’t been getting good results, you might be ready to throw in the towel. But wait! There are some common mistakes that you might be making, and luckily, we have the solutions. Here are four reasons why your Facebook advertising isn’t working – […]
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Websites are essential for all businesses, regardless of their size, the products or services they offer, and the industry that they’re in. This is even more applicable in these increasingly digital times. If you’re a startup or a small business, establishing a substantial online presence through your website will help you build a solid foundation […]
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Search engine optimization (SEO) is the hot phrase on everyone’s lips these days, and if you’re trying to grow your business, you might be asking yourself, “Does my company even need SEO?” The fact is, in today’s cutthroat digital marketplace, social media marketing and paid advertising simply isn’t enough. Search engines crawl the web to […]
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Writing a blog to increase sales has become a common content marketing strategy in today's business world. But many businesses assume that writing a blog is easy. That assumption is quickly refuted when they dive into blogging -- even determining the title of a blog post can be a challenge. So don't be surprised if […]
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Websites are more than an afterthought as it plays a pivotal role in today's marketing funnel. It serves as a brand extension that establishes your presence and credibility online, which is why finding ways to improve the user experience is critical if you want to catapult your business ahead of the competition. In addition to […]
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Throughout the website design process, you may have already gone through different tasks that are highly detailed in nature and call for the utmost care. There’s no denying how complex and detail-oriented the entire task truly is, from taking on responsive design and arranging all the elements to a precise and optimal order to ensuring […]
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SEO is an aspect of building an online presence that businesses everywhere can no longer overlook. Nowadays, good search engine optimization isn’t just about keywords and content. With Google’s new signal, Page Experience, businesses will have to take into consideration mobile optimization, website loading times, and secure browsing, among other things, as official ranking factors. […]
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You can ignore your social media notifications for a long while, but never your email. Email is where people get important information, so regular checking has been part of our daily habits. Checking emails is easily done thanks to mobile phones. This medium and its easy access make email marketing one effective tool in digital […]
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Every business needs a basic online presence to remain relevant, and having a proper web design is necessary to maximize it. More than simple aesthetics, it involves the proper running of your website—a factor that can make or break the entire experience of your viewers. The internet is capable of bridging businesses with a broad […]
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Content marketing plays a pivotal role in enhancing the visibility and engagement of your brand, that’s why focusing on strategies that highlight customer relationships, relevance, and hacks that improve your exposure are old yet gold tricks.
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If you have an old and outdated website that doesn’t have enough online visibility and traffic, then it may be time for you to consider a rebranding. Whether it’s a change in your business or product name, rebranding can be one of the best decisions you make for your business. Why? Rebranding is one of […]
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Have you started your business without the intention of going online, or are you thinking of not going online at all once your company launches? Well, know that you’re making a grave mistake. We’re living in a digital age, and having a website—or even just an online presence—should be a given. Failure to cement yourself […]
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Having and maintaining a website is one of the minimum requirements to keep a business afloat in this day and age. For small businesses, starting a website requires a lot of logistical preparation—web design and development is not a cheap investment, especially if it's not carefully thought and well-planned before and design or development takes […]
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One of the best ways to succeed online as a small business is to rank well on search engines. Here are some useful local SEO tricks for your small business.
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Technology constantly evolves. As such, it also changes the way things work, like your website design. With new web design trends and innovations sprouting one after the other this 2020...
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Have you ever wondered if a website is a major requirement for your business? Know that a website is deemed a vital aspect of any company, not just for e-commerce businesses.
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It’s 2020 and time for your small business to plan for the future, you need a website - and a good one at that. There’s an age-old term in the website design and website development world, in that you get what you pay for. I’ve come to the conclusion that this is not necessarily true. […]
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Marketing and advertising were once dominated by traditional media -- print, billboards, you know, everything you’ll find in an episode of Mad Men. But in today’s business world, digital marketing is a powerhouse phasing out the vast majority of traditional marketing media - and for good reason.
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Keyword research is important to website SEO as water is to our human survival. Without keyword research, your web pages, blog posts, and other content wouldn’t survive online.
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Hi there. I’m Andrew Pottruff, and I’m the owner, designer, developer, strategist, and creator here at Oake Marketing. As someone that works primarily with small businesses, and has built my reputation and career off of close-knit relationships, dependability, and quality work for the past 10 years, I felt it important to tell you a bit […]
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