3 Rebranding Tips in Having an SEO-Friendly Website - Our Guide

Andrew Pottruff
May 6, 2020

If you have an old and outdated website that doesn’t have enough online visibility and traffic, then it may be time for you to consider a rebranding. Whether it’s a change in your business or product name, rebranding can be one of the best decisions you make for your business. 

Why? Rebranding is one of the best ways to restructure your website so that it reflects the new brand name. Doing so doesn’t only create a solid website, but having a new name can also appeal and resonate well with your target market.

In this article, we will share with you three rebranding tips you can incorporate to make an SEO-friendly website:

 

Perform a complete business name rebrand

When it comes to rebranding, you may want to consider changing your business name. In doing so, it may require you to revamp your website entirely and may even need you to migrate to a new domain. Keep in mind, however, that doing so can be the most drastic rebranding endeavour that you’ll have to perform for your website and business in general. Fret not, however, as this pursuit will help you create a more SEO-friendly website that can present your business with plenty of opportunities.

 

Perform a product name rebrand

In terms of rebranding, changing only your product name may not be as impactful as your business name. However, there are plenty of considerations to make when it comes to revamping your website

For one, you need to reupdate your product page so that it reflects the new brand names of your products. You also have to put some remarks and calls-to-action to inform existing customers about the rebranding of your already well-established products. Ultimately, new product names help to determine your SEO ranking by appealing more to Google and your target market, as long as you do it correctly.

 

Have no name overlay on rebranded products

One way to deal with product rebranding is to keep the old product page and create a new one. From there, you will have to bridge or link the two pages and explain about the rebrand to your customers so that they can understand. 

This rebranding step can provide you with two opportunities. First, this will allow you to keep the relevance and ranking for the old branded queries. Second, the new product page will enable you to target new brand queries that will be more relevant. This tactic can indeed be a great way to boost your SEO ranking and drive more traffic to your website.

 

Conclusion

Rebranding, whether your business or product name, doesn’t necessarily mean that you have to lose your organic search rankings and site traffic. In fact, it is an excellent opportunity to start with a clean slate in creating an SEO-friendly business website that will appeal to both Google and your target market. 

If you are looking for professional assistance to create an SEO-friendly website through a rebranding, get in touch with our digital marketing agency today at Oake Marketing in Brantford, ON, to see how we can help!

Originally posted on May 6, 2020
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