3 Ways to Enhance Your Website for User Conversions - Our Guide

Alan
June 17, 2020

Websites are more than an afterthought as it plays a pivotal role in today's marketing funnel. It serves as a brand extension that establishes your presence and credibility online, which is why finding ways to improve the user experience is critical if you want to catapult your business ahead of the competition. 

In addition to driving traffic to your website, business owners need to convert meaningful revenue as part of your digital marketing strategy's primary goals. With that in mind, the tried-and-true tips below should help boost your website's conversion rate in three simple ways: 

Tip #1: Add a Compelling Call-To-Action on Your Main Page

The best websites are the ones that can catch user attention upon first glance. The design plays a significant role in improving engagement, but using these elements to improve your call-to-action is one way to set the bar higher than ever. 

Combining high-quality images, copy, video, and other factors that improve visual appeal to your call-to-action can evoke powerful emotions. This can impact user decision, making a compelling CTA all the difference in prompting micro-sized actions that lead to higher engagement and conversions for your bottom line. 

Tip #2: Focus on Improving Your Landing Page Optimization 

Landing pages set the first impression, which prompts visitors to explore your content, fill up a form, subscribe to your newsletter, or make a purchase. Think of it as your virtual sales pitch that you need to deliver in an engaging and optimized way to ensure you catch the right attention. 

One of the simplest yet highly effective ways to improve your landing page is by adding a concise yet captivating headline that will narrate your message, features, and content offers. Adding a CTA is another way to optimize your landing page and use Search Engine Optimization tactics like targeted keywords and alt-tagging to improve your visibility in search queries.

Tip #3: Ensure Your Website Offers a Clear Value Proposition 

A website is all about bridging the gap between your audience and sharing valuable information about your brand. Your content - be it a mix of imagery, blogs, video, and more - should explain how your products or services are relevant to your target audience. 

It should showcase how it can improve the interested buyer's situation by delivering specific benefits and unique features that help your brand stand out from the competition. There are various ways to achieve this - from enhancing your website's usability to tailoring your content plan to provide the best offer for your customers.

The Bottom Line: Boosting Your Website's Conversion Rate 

A good quality website is necessary to thrive in this digitally-oriented landscape, but it can often be a daunting process for new businesses. There are various factors to consider, but this article is all about focusing on improving the conversion rate of your website.

This refers to the number of visitors that complete one of your desired goals - be it to engage in your CTAs, sign up to an email newsletter, or make a purchase. 

Looking for a top-rated digital marketing agency in Brantford, ON, to help bring your content marketing online to the next level? Get in touch with us!

Originally posted on June 17, 2020
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