Digital Marketing Insights

A digital marketing and design blog for brilliant team and determined business-owners.
[kaliform id="232"]
Yellow BlobDigital Marketing Blog@1.5xMid Light Purple Blob
<a href='https://oakemarketing.com/insights/3-important-realities-about-digital-marketing-strategies/'>3 Important Realities About Digital Marketing Strategies</a>

3 Important Realities About Digital Marketing Strategies

Digital marketing is a cost-effective way of reaching your target audience, raising awareness about your brand, increasing brand loyalty, and improving your sales. But before you reap all these benefits, you have to come up with a strategy that works best for your business.  This ever-evolving marketing approach has gotten so complicated that busy business […]
Read More
<a href='https://oakemarketing.com/insights/4-tips-for-determining-digital-marketing-success-our-guide/'>4 Tips for Determining Digital Marketing Success - Our Guide</a>

4 Tips for Determining Digital Marketing Success - Our Guide

When it comes to launching a digital marketing campaign, it’s not enough for you to receive likes, comments, and shares and call it a day.  You must have certain metrics in place to measure your campaign’s performance. These metrics will serve as your reference and help you determine if your goals had been met. Furthermore, […]
Read More
<a href='https://oakemarketing.com/insights/the-importance-of-core-content-for-business-what-to-know/'>The Importance of Core Content for Business: What to Know</a>

The Importance of Core Content for Business: What to Know

In the world of digital marketing and content creation, there are hierarchies. Core content is central to what a business offers and is impossible for its competitors to replicate—which is why it sits at the top level of content in a brand hierarchy. It’s that key element in your strategy that is powerful, highlights your […]
Read More
<a href='https://oakemarketing.com/insights/how-content-marketing-can-help-your-business-save-money/'>How Content Marketing Can Help Your Business Save Money</a>

How Content Marketing Can Help Your Business Save Money

A rather unsettling train of thought that most Ontario businesses—both big and small—follow is that content marketing is nothing more than an uproar product of technology. Unfortunately, the same mindset has caused many unsuspecting firms to go ahead and perceive content marketing as just another expense that bears far too many opportunity costs.  If you […]
Read More
<a href='https://oakemarketing.com/insights/why-content-is-king-and-how-it-can-benefit-your-business/'>Why Content Is King and How It Can Benefit Your Business</a>

Why Content Is King and How It Can Benefit Your Business

You have probably heard of the phrase, “content is king,” but do you know what it really means? It is pretty straightforward. Content creation is your most powerful tool for improving your online presence and growing your business. Without it, you will have nothing to put on your website, blog, and social media pages. If […]
Read More
<a href='https://oakemarketing.com/insights/4-ppc-pitfalls-marketing-consultants-hope-youll-avoid/'>4 PPC Pitfalls Marketing Consultants Hope You'll Avoid</a>

4 PPC Pitfalls Marketing Consultants Hope You'll Avoid

Pay-per-click marketing or PPC marketing is one of the most popular and effective ways for any brand to grow and rake in those conversions. Some businesses make $4 for every dollar they spend on Google Ads alone. However, without the right knowledge or the help of a marketing consultant, it might take you a little […]
Read More
<a href='https://oakemarketing.com/insights/the-7-ppc-commandments-what-to-know/'>The 7 PPC Commandments - What to Know</a>

The 7 PPC Commandments - What to Know

The magic of pay-per-click (PPC) is driving targeted buyers to your website and providing a steady flow of visitors. Though a seemingly effortless strategy, there is more to PPC than shelling out pennies. A successful PPC strategy is staying current and exploring your options. Below are the seven commandments of PPC campaigns that get your […]
Read More
<a href='https://oakemarketing.com/insights/3-ways-ppc-can-help-your-brand-in-2020/'>3 Ways PPC Can Help Your Brand in 2020</a>

3 Ways PPC Can Help Your Brand in 2020

Advertising on search platforms can come in many forms. There are at least two deliberate ways to increase your brand awareness online through search engine marketing. The first method is passive, called search engine optimization. It involves designing your website and your social media profiles with keywords and phrases. When you fill your site with […]
Read More
<a href='https://oakemarketing.com/insights/3-ways-to-incorporate-offline-online-marketing-for-growth/'>3 Ways to Incorporate Offline and Online Marketing for Growth</a>

3 Ways to Incorporate Offline and Online Marketing for Growth

In today’s business and marketing scene, it’s paramount to employ online strategies to market your brand and promote your products or services for success and growth. However, it doesn’t mean that you should neglect traditional marketing forms at the same time, whether it is print marketing, TV, or radio. The best approach is to incorporate […]
Read More
<a href='https://oakemarketing.com/insights/understanding-push-and-pull-strategies-in-digital-marketing/'>Understanding Push and Pull Strategies in Digital Marketing</a>

Understanding Push and Pull Strategies in Digital Marketing

Every aspiring business owner and competent marketing consultant must familiarize themself with what is called push and pull marketing. This term refers to the two primary approaches to promoting products and services effectively to customers.  Push marketing refers to the strategy of promoting a business to those who are not necessarily seeking out its product […]
Read More
<a href='https://oakemarketing.com/insights/the-advantages-of-taking-your-small-business-online/'>The Advantages of Taking Your Small Business Online</a>

The Advantages of Taking Your Small Business Online

It is true that there’s no one-size-fits-all solution to grow your business, especially if you’re only starting out. However, if you are only marketing offline, you are limiting your business and its reach. Regardless of your goals, letting people know who you are and what you can do for them is essential. Fortunately, we live […]
Read More
<a href='https://oakemarketing.com/insights/social-media-marketing-vs-social-media-advertising/'>A Complete Guide to Social Media Marketing vs. Social Media Advertising</a>

A Complete Guide to Social Media Marketing vs. Social Media Advertising

If you’re new to the digital marketing world, getting used to all of the terms and phrases can be confusing. You’ve probably heard of “social media marketing” and “social media advertising,” but you might not know the difference. Well, we’re here to help! Social media marketing is organic and unpaid – it’s how you build […]
Read More
<a href='https://oakemarketing.com/insights/8-ways-accelerate-small-business-growth-online-marketing/'>8 Ways to Accelerate Small Business Growth Through Online Marketing</a>

8 Ways to Accelerate Small Business Growth Through Online Marketing

The internet is a powerful tool. When it comes to online marketing, your small business has no shortage of strategies to choose from. Level up your small business marketing with our list of eight online marketing tactics for accelerating growth.   Website Design Establishing an online presence is critical in today’s digital age. Your website […]
Read More
<a href='https://oakemarketing.com/insights/why-your-facebook-ads-arent-working-and-how-to-fix-them/'>Why Your Facebook Ads Aren’t Working – And How To Fix Them</a>

Why Your Facebook Ads Aren’t Working – And How To Fix Them

If you’ve been pouring time, effort, and money into Facebook advertising, but haven’t been getting good results, you might be ready to throw in the towel. But wait! There are some common mistakes that you might be making, and luckily, we have the solutions. Here are four reasons why your Facebook advertising isn’t working – […]
Read More
<a href='https://oakemarketing.com/insights/7-blogging-mistakes-you-need-to-avoid/'>7 Blogging Mistakes You Need to Avoid</a>

7 Blogging Mistakes You Need to Avoid

Writing a blog to increase sales has become a common content marketing strategy in today's business world. But many businesses assume that writing a blog is easy. That assumption is quickly refuted when they dive into blogging -- even determining the title of a blog post can be a challenge. So don't be surprised if […]
Read More
<a href='https://oakemarketing.com/insights/5-keys-to-successful-email-marketing/'>5 Keys to Successful Email Marketing - Our Guide</a>

5 Keys to Successful Email Marketing - Our Guide

You can ignore your social media notifications for a long while, but never your email. Email is where people get important information, so regular checking has been part of our daily habits. Checking emails is easily done thanks to mobile phones. This medium and its easy access make email marketing one effective tool in digital […]
Read More
<a href='https://oakemarketing.com/insights/improve-content-marketing-2020-guide/'>3 Ways to Improve Your Content Marketing in 2020 - Our Guide</a>

3 Ways to Improve Your Content Marketing in 2020 - Our Guide

Content marketing plays a pivotal role in enhancing the visibility and engagement of your brand, that’s why focusing on strategies that highlight customer relationships, relevance, and hacks that improve your exposure are old yet gold tricks.
Read More
<a href='https://oakemarketing.com/insights/reasons-to-take-your-business-online/'>3 Important Reasons to Take Your Offline Business Online Today</a>

3 Important Reasons to Take Your Offline Business Online Today

Have you started your business without the intention of going online, or are you thinking of not going online at all once your company launches? Well, know that you’re making a grave mistake. We’re living in a digital age, and having a website—or even just an online presence—should be a given. Failure to cement yourself […]
Read More
<a href='https://oakemarketing.com/insights/digital-marketing-for-small-business/'>The Importance of Digital Marketing for Your Small Business</a>

The Importance of Digital Marketing for Your Small Business

Marketing and advertising were once dominated by traditional media -- print, billboards, you know, everything you’ll find in an episode of Mad Men. But in today’s business world, digital marketing is a powerhouse phasing out the vast majority of traditional marketing media - and for good reason.
Read More
Looking for something specific? Enter your search below.
oake marketing - digital marketing agency
About Oake Marketing
Oake Marketing is a team of marketing experts, with over 10 years experience specializing in digital marketing, design, and business growth strategy.
Got a great business idea?
We love working with inspiring entrepreneurs, business owners, and marketing teams.
Start a Project
© Copyright Oake Marketing 2010-2020. All Rights Reserved. 4 Canada Court, Brantford ON N3S 7K4.
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram