The magic of pay-per-click (PPC) is driving targeted buyers to your website and providing a steady flow of visitors. Though a seemingly effortless strategy, there is more to PPC than shelling out pennies. A successful PPC strategy is staying current and exploring your options. Below are the seven commandments of PPC campaigns that get your […]
Advertising on search platforms can come in many forms. There are at least two deliberate ways to increase your brand awareness online through search engine marketing. The first method is passive, called search engine optimization. It involves designing your website and your social media profiles with keywords and phrases. When you fill your site with […]
In today’s business and marketing scene, it’s paramount to employ online strategies to market your brand and promote your products or services for success and growth. However, it doesn’t mean that you should neglect traditional marketing forms at the same time, whether it is print marketing, TV, or radio. The best approach is to incorporate […]
Every aspiring business owner and competent marketing consultant must familiarize themself with what is called push and pull marketing. This term refers to the two primary approaches to promoting products and services effectively to customers. Push marketing refers to the strategy of promoting a business to those who are not necessarily seeking out its product […]
It is true that there’s no one-size-fits-all solution to grow your business, especially if you’re only starting out. However, if you are only marketing offline, you are limiting your business and its reach. Regardless of your goals, letting people know who you are and what you can do for them is essential. Fortunately, we live […]
If you’re new to the digital marketing world, getting used to all of the terms and phrases can be confusing. You’ve probably heard of “social media marketing” and “social media advertising,” but you might not know the difference. Well, we’re here to help! Social media marketing is organic and unpaid – it’s how you build […]
The internet is a powerful tool. When it comes to online marketing, your small business has no shortage of strategies to choose from. Level up your small business marketing with our list of eight online marketing tactics for accelerating growth. Website Design Establishing an online presence is critical in today’s digital age. Your website […]
If you’ve been pouring time, effort, and money into Facebook advertising, but haven’t been getting good results, you might be ready to throw in the towel. But wait! There are some common mistakes that you might be making, and luckily, we have the solutions. Here are four reasons why your Facebook advertising isn’t working – […]
Writing a blog to increase sales has become a common content marketing strategy in today's business world. But many businesses assume that writing a blog is easy. That assumption is quickly refuted when they dive into blogging -- even determining the title of a blog post can be a challenge. So don't be surprised if […]
You can ignore your social media notifications for a long while, but never your email. Email is where people get important information, so regular checking has been part of our daily habits. Checking emails is easily done thanks to mobile phones. This medium and its easy access make email marketing one effective tool in digital […]
Content marketing plays a pivotal role in enhancing the visibility and engagement of your brand, that’s why focusing on strategies that highlight customer relationships, relevance, and hacks that improve your exposure are old yet gold tricks.
Have you started your business without the intention of going online, or are you thinking of not going online at all once your company launches? Well, know that you’re making a grave mistake. We’re living in a digital age, and having a website—or even just an online presence—should be a given. Failure to cement yourself […]
Marketing and advertising were once dominated by traditional media -- print, billboards, you know, everything you’ll find in an episode of Mad Men. But in today’s business world, digital marketing is a powerhouse phasing out the vast majority of traditional marketing media - and for good reason.