Introduction
What is evergreen content and why is it important for content marketing and SEO in 2024? Evergreen content focuses on topics and themes that maintain relevance long after publication. Unlike content about trends or current events, evergreen content provides value regardless of when it's published. It answers common questions and issues faced by readers. Some examples of evergreen content formats include ultimate guides, how-tos, tips lists, and fundamentals explainers. Creating high-quality evergreen content is a key strategy for content marketers and SEO professionals because it attracts organic search traffic long-term, builds authority and credibility, reduces the need for frequently creating new content, and compounds in value over time.
Below we'll overview the most frequently asked questions about creating evergreen content. Read on to learn best practices and optimize your content marketing efforts.
FAQ Section
What makes content “evergreen”?
- Focuses on topics and themes with long-lasting appeal rather than trends
- Not tied to specific events happening right now
- Provides value to readers regardless of when it's published
- Answers common questions and issues faced by readers
- Examples include ultimate guides, how-tos, tips lists, fundamentals explainers
What are some best practices for creating evergreen content in 2024?
- Identify universally appealing topics and questions
- Research thoroughly and emphasize depth over breadth (Source)
- Include plenty of examples and visual aids
- Write in a clear, conversational style
- Optimize content for organic search with relevant keywords
- Update old evergreen content periodically
How can I promote and distribute evergreen content?
- Create content upgrades like checklists and worksheets
- Guest post on industry blogs and partner with influencers
- Promote on social media channels
- Send in email newsletters and autoresponder campaigns
- Run paid ads and retargeting campaigns
What are the main benefits of investing in evergreen content?
- Attracts organic search traffic long-term
- Builds credibility and authority on chosen topics
- Requires less time spent creating new content
- Content value compounds over time
- Converts and engages visitors better than short-lived content
What's the difference between evergreen and trending content?
- Trending content capitalizes on what’s currently popular
- Evergreen content focuses on lasting, universal topics
- Trending content has a shorter shelf life
- Evergreen content stays relevant for longer
- Use both types to appeal to different audiences
Conclusion
Creating compelling evergreen content should be a priority for content marketers and SEO professionals in 2024. With the right research and optimization, evergreen content can continually attract search traffic, build authority, and engage readers for years to come. For more tips and ideas, download our checklist on creating high-quality evergreen content.(Source)
