LinkedIn has announced that they will be sunsetting lookalike audiences by 2024. This leaves marketers searching for effective alternatives to reach similar audiences on LinkedIn and Facebook. This article provides an overview of lookalike audience options, with tips for evaluating Facebook ad spend and leveraging custom and predictive audiences.
Facebook lookalike audiences target users similar to your custom audiences. Benchmarks for ideal cost per conversion vary based on industry and goals. Frequently analyze performance data, adjusting targeting and bids to optimize returns.
LinkedIn predictive audiences forecast likely converters based on account activity and demographics. Customize based on job role, industry, seniority and more. Monitor conversion rates and adjust targeting for better results.
Best practices when creating custom audiences include...
In summary, advertisers have options to reach comparable users as LinkedIn sunsets lookalikes. Evaluate lookalike audience returns on Facebook and leverage custom and predictive targeting on both platforms. Monitor performance and iterate for better results.LinkedIn is Removing Lookalike Audiences, The Basics of Facebook Lookalike Audiences (+Pro Tips!), Create and use a custom audience, LinkedIn Phases Out Look-a-Like Audiences. Five Ways to ..., LinkedIn is Sunsetting Lookalike Audiences for Predictive ..., Facebook - Custom Audience, Lookalike Audiences
