Content curation is quickly becoming an essential strategy for businesses looking to boost their content marketing and social media efforts. But what exactly is content curation, and how can it benefit your brand? This article will answer the top 10 most frequently asked questions to help you understand how to leverage curated content.
Curated content differs from content aggregation, which involves summarizing writings from various sources. It also differs from content syndication, which involves licensing content to distribute on other sites.
The main benefit of curating content is leveraging existing high-quality information rather than creating mediocre original content. Curated content builds trust and establishes expertise.
There are several key reasons why content curation is an important strategy:
- It helps build authority and trust by sharing high-quality content.
- It saves time compared to creating original content from scratch.
- It allows you to expand your content with supplementary information.
Follow these key steps for curating content effectively:
- Research and discover shareable content from relevant sites and influencers.
- Evaluate and select the very best content that would interest your audience.
- Organize selected content based on themes and topics.
- Optimize content for sharing by adding context through commentary.
- Publish and promote curated content on your site and social media.
- Track engagement, clicks, and results to refine your strategy.
Good content curators have these essential traits:
- Expertise in the subject matter.
- Strong critical thinking skills.
- Solid knowledge of their target audience's interests.
- Ability to identify truly high-quality content.
Follow these best practices when curating content:
- Always link to the original sources and content creators.
- Provide unique commentary and context, don't just copy content.
- Focus on curating quality over quantity.
- Customize content for each social media platform.
- Curate different content formats like videos and infographics.
- Make curated content visually compelling and easy to skim.
In summary, content curation involves finding and sharing the best existing content on a topic to benefit your audience. It requires expertise, critical thinking, and knowledge of your readers. Following best practices for optimizing and promoting curated content can help boost your marketing and social media efforts. With the right strategy, content curation can become an invaluable part of your online presence.
