Set Up a Robust Rank Tracking Process
The foundation of effective keyword tracking is having a structured process in place. Here are some best practices to follow:
- Check rankings frequently - at minimum, track keyword positions weekly to stay on top of fluctuations. Optimally, check rankings 2-3 times per week.
- Use multiple tracking tools - each tool has slightly different data. Cross-check rankings in Ahrefs, SEMrush, Moz and Google Search Console for accuracy.
- Track locally and globally - ensure you know keyword positions for the proper location targets. Keywords may rank differently locally vs nationally.
- Organize tracking for large keyword lists - use spreadsheets to track rankings across thousands of keywords. Add columns for ranking dates, notes and goals.
- Set up email alerts - get notifications when target pages move up or down for important keywords so you can stay in the loop.
Analyze Trends and Optimize Accordingly
Simply tracking keyword rankings isn't enough. You need to regularly analyze the data for trends and insights you can act on.
- Review ranking changes weekly - are important keywords steadily climbing? Dropping? Identify patterns.
- Optimize existing content - review top-ranking pages for keywords you want to target and update content accordingly.
- Shift focus as needed - if rankings plateau, redirect optimization efforts towards new focus keywords with better potential.
- Add internal links - link relevant content together so Google better understands relevancy to keywords.
- Update page titles and meta data - tweak page elements to reflect new keyword focus.
Advanced Workflows for SEO Agencies
Managing rank tracking across multiple clients and properties requires well-oiled systems.
- Centralize data in one dashboard - use all-in-one platforms like SEMrush to visualize rankings for all clients and sites.
- Collaborate with writers - share keyword goals and targets with content teams so new articles are optimized accordingly.
- Automate reports - eliminate manual busywork by scheduling automatic ranking reports for clients showcasing progress.
- Document tracking procedures - create SOPs so new hires learn your tracking processes and expectations.
Keyword tracking takes time, but it provides the insights needed to reach ranking goals. Following these advanced strategies will step up your game. With robust tracking workflows in place, you'll be well equipped to analyze trends and optimize content for higher rankings. Over time, you'll see your focus keywords steadily climb in the SERPs.
