People’s attention spans have dwindled along with the evolution of modern technology, and in a world where coming out on top of the competition keeps businesses alive, you need to cater to that change. In the process of maintaining a website, good website design is integral to keeping your leads focused on you for long enough to become a customer.
Unfortunately, managing a functional website is no longer enough. If you really want to see results, you need to couple that with a visually pleasing layout that’s created to improve your web traffic and successfully attract more customers.
If you’re still not convinced that you need to highlight the way your website is presented, read on further below to discover why web design is essential to any business.
Web Design is What Your Customers Notice First
The moment consumers come across your website, they will begin forming their own idea of what your business is about. The way your site is designed can be taken in over just a few seconds, during which they will assess whether you’re worth their time or not.
With reliable web design, people’s perception of you is what reassures your business. It will also be the basis of how well you can sell your product or service while maintaining your brand.
Web Design Contributes to Search Engine Optimization (SEO)
A sound design contains features that can affect your web content and lure search engine elements to discover and index your website.
While integrating relevant keywords and providing credible information is crucial, making the most of your SEO also involves careful attention to web design. After all, search engine crawlers consider your code as well as the impression you’re leaving. If your prospects aren’t impressed with your design, it will show in your bounce rate!
Web Design Sets the Standard for Customer Service
An effective website is one that makes it possible for consumers to tell what your business stands for in one glance. This goes beyond bright colours and an animated logo, though. You need to consider your web copy, icon placement, and even navigation menu.
Based on your branding, your web design could come off as lively, modern, and welcoming, or dull, cold, and uninteresting. During the process of web design and development, a skilled partner will ask what you want your brand to convey and take it into consideration.
Web Design Adds Value to Your Business
Most of the time, poorly designed websites with inadequate information and an outdated structure can seem daunting to customers. Instead of drawing in customers, you’ll end up scaring them away.
It would be best to consider the trust your customers are willing to place on your products and services. If your website looks intimidating, they might change their minds and head to your competitors instead.
Web design that demonstrates a company’s professionalism adds to its reputation for being trustworthy. It makes people feel comfortable, therefore creating room for new opportunities and better customer engagement.
Web Design Proves a Steady Flow
Part of acquiring leads for your business is coming up with a solid brand for your business. It involves your logo, your website, web design, and social media channels that represent your company.
Building a brand entails having your customers familiarize themselves with how your brand looks and feels by looking at the colours, styles, and layout. To ensure a steady influx of traffic and maintain the upper hand on your bounce rate, your brand needs to be consistent across all your platforms.
Web design needs to have continuity to allow your site to look polished and organized. It gives your business the brand recognition it deserves, increasing your leads and turning your traffic into conversions.
Whether you decide to have a daring and colourful or a minimalistic and straightforward web design solely depends on the type of business you have and the people you’re looking to reach. Just make sure that it will best represent your brand and attract the kind of audience that will benefit from your products and services.
Are you looking for help in web design, advertising, and SEO? Oake Marketing is a digital marketing agency in Ontario, Canada, that can lend you a hand. Get in touch with us today!