The Top Hashtag Trends to Optimize Your Social Media Strategy in 2024
Hashtags remain essential for social media strategies, particularly on Instagram and TikTok. They enhance discoverability, reach, and engagement, making them crucial for brands on these platforms.
In 2024, expect hashtag trends to evolve. TikTok will likely see growth in viral challenge hashtags, while Instagram will focus on influencer partnerships and niche communities.
Understanding each platform's hashtag nuances is vital for marketers to optimize their campaigns. We'll explore the top hashtag trends for 2024 and offer strategy tips.
Instagram's Hashtag Trends
Instagram's hashtag trends will revolve around branded campaigns, influencer partnerships, and niche communities. Expect to see a surge in branded hashtags as influencer marketing continues to grow, potentially becoming a $20 billion industry. These hashtags, like #ShareACoke, will be pivotal for tracking campaign performance and aggregating user-generated content.
Niche hashtags will also become more prominent as users seek to connect within focused communities. Catering to these subgroups with relevant hashtags will be key for brands aiming for authentic engagement.
When optimizing your Instagram hashtags, consider combining a few branded or popular hashtags with several niche hashtags. Use Instagram's analytics tools to research relevant tags, and don't forget to track performance to identify which hashtags to reuse.
TikTok Hashtag Trends
TikTok will continue to be shaped by viral video challenges and sponsorships. Brands should monitor new viral hashtags and consider sponsoring branded challenges for greater impact. However, it's also beneficial to participate in organic viral challenges for engagement.
Branded hashtags will become more common as creators engage in sponsorships. Tags like #ad and #sponsored will appear alongside custom branded hashtags. Brands should strategically use these tags and avoid hashtag stuffing, choosing only those that align with their content's tone and value.
For niche TikTok audiences, brands should incorporate relevant hashtags to connect with specialized subcultures. This requires research into trending topics among target viewers.
While both platforms are visual, they have distinct hashtag best practices. TikTok's algorithm favors trend-reinforcing hashtags, while Instagram rewards branded and niche tags. Research and tailor your strategy for each platform to optimize performance.
Cross-Platform Branded Hashtag Strategies
However, some cross-platform branded hashtags can be beneficial for tracking campaigns. A brand launching a TikTok challenge, for example, could use the same branded hashtag on Instagram to increase awareness. Consistency can boost impact, but customization is still key.
Benefit's #RollerLashTikTok challenge is an example of a successful cross-platform campaign. They promoted the branded hashtag on both TikTok and Instagram but used platform-specific hashtags tailored to each audience. This strategy helped the challenge go viral.
The Importance of Hashtag Optimization
Hashtag optimization remains crucial for brands on Instagram and TikTok in 2024. Pay attention to emerging viral and niche hashtag trends on each platform while integrating branded hashtags strategically. Customizing hashtags for Instagram vs TikTok audiences is key for success. Strategic hashtag research and implementation can help brands stay ahead of trends and connect with target communities.
