Influence marketing connects brands to the right people to increase awareness and drive action, and the proper platform provides essential tools to streamline collaboration. In this post, we'll recommend the top platforms to consider in 2023 based on features, pricing, and ease of use.
Brands investing in influence see it pays dividends. 92% of marketers using influence report it is effective. And there are quality platforms emerging that provide robust analytics while making it simple to discover partners, activate campaigns and glean insights.
While influence spans beyond social media, Instagram, TikTok and YouTube reign supreme for campaigns, and the platforms below all integrate these channels. They also provide ways to screen potential partners, tools to simplify outreach and messaging, campaign management capabilities, and analytics dashboards to optimize efforts.
When evaluating platforms, it's essential to consider your goals, target niche, and budget. The main factors we analyzed include:
- Discovery - Search filters to find the right influencers
- Campaign Management - Tools to collaborate and track deliverables
- Analytics - Reporting to quantify reach and engagement
- Ease of Use - How intuitive the interface and features are
- Pricing - What budgets the platform can accommodate
Based on these criteria, these are the top influencer marketing platforms for 2023:
1. XYZ Hub
XYZ Hub tops our list as the best overall platform based on its powerful analytics and automation matched with ease of use.
Standout features include:
- Robust profile filtering to pinpoint partners
- Campaign tracking with auto reminders
- Custom reporting and benchmarking
- Easy collaboration tools
- Accessible pricing starts under $100/mo
2. ABC Influencers
ABC Influencers makes it effortless for smaller brands to run campaigns at an affordable price point.
Key strengths:
- Budget-friendly plans below $50/mo
- One-click campaign launches
- Contract templates to safeguard brand
- Great for nano and micro influencers
3. 123 Platform
123 ranks as the premier enterprise solution for global brands thanks to industry-leading analytics and strategic guidance.
While 123 leads for analytics, the price and complexity better serve brands investing $500K+ in influence per year. For most, XYZ Hub or ABC offer the best blend of value and capabilities.
4. #Influencr
#Influencr simplifies influencer discovery with an Instagram-like swipe interface to evaluate creators.
Benefits include:
- Browse profiles easily on mobile
- Messaging and chat functions
- Basic campaign management
- Entry-level plan $99/mo
5. Impact Studios
Impact Studios takes an innovative spin on platforms with a focus on TikTok and building audiences across social channels.
Offerings include:
- Audience building through content creation
- Full production services available
- Specialized in TikTok
- Entry plan starts at $499/mo
The platforms above are all highly capable, but serve different needs depending on brand size, budget and campaign objectives. By outlining goals and requirements in advance, you can determine which solution best fits your current and future needs.
Most important is picking a platform that delivers on the fundamentals - access to vetted partners, productive collaboration capabilities, campaign organization, and reporting to guide decisions. An ideal fit empowers your brand to successfully connect with influencers driving awareness and ROI.
