A landing page is a single web page that allows you to capture leads and convert visitors into customers. They are an essential tool for driving higher conversions in your marketing campaigns. But paid landing page builders can get expensive for small businesses and startups. That's where free options come in handy.
This article will compare the top 5 best free landing page builders in 2024 based on features, templates, ease of use and customization options. Choosing the right platform will help you create high-converting landing pages without hurting your wallet.
The 5 platforms covered in this guide are Carrd, GetResponse, MailerLite, Strikingly and Unbounce. Carrd is the simplest option great for beginners. GetResponse offers more advanced features like A/B testing. MailerLite is easy to use with good templates. Strikingly has great design flexibility. Unbounce is one of the most fully-featured free landing page builders.
Carrd
Carrd stands out for its simplicity. The drag-and-drop editor is very intuitive. You can easily customize fonts, colors, and add your own media. Carrd also allows connecting your own domain for a professional look.
Some key benefits of Carrd:
- Simple intuitive editor perfect for beginners
- Option to add custom CSS
- Connect your own domain
Downsides are the lack of templates and limited features. But for simple high-converting landing pages, Carrd is a great free choice.
GetResponse
GetResponse is a well-known email marketing platform that also offers a landing page builder. Some useful features include:
- A/B testing - Optimize pages by testing variations
- Pre-made templates for common niches
- Email and SMS marketing integrations
- Lead capture forms and contact info collection
The drag-and-drop editor is easy to use. But GetResponse pages involve some design restrictions. Overall, it's a great free option for landing pages with automation and advanced features.
MailerLite
Known for its email marketing solution, MailerLite also provides an intuitive landing page builder. Benefits include:
- Numerous eye-catching templates
- Easy customization of design elements
- Integration with MailerLite email and forms
Downsides are the inability to add custom CSS or HTML. But simplicity and good templates make MailerLite a solid free choice.
Strikingly
Strikingly is a dedicated landing page builder with beautiful templates and easy design customization. Features include:
- Striking modern templates
- Change colors, fonts, and layouts
- Add custom media and images
- Connect your own domain
Limitations include restricted blocks in the free plan. But overall, Strikingly is great for visually appealing landing pages.
Creating high-converting landing pages is crucial for lead generation. The best free landing page builders like Carrd, GetResponse, MailerLite and Strikingly provide professional options for small businesses and startups.
Focus on picking the platform that aligns with your technical skill level and design needs. Test different options to see which works best for your brand. With a well-designed landing page, you can drive more conversions without expensive paid tools.Supporting sources:
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