The internet is a powerful tool. When it comes to online marketing, your small business has no shortage of strategies to choose from. Level up your small business marketing with our list of eight online marketing tactics for accelerating growth.
Establishing an online presence is critical in today’s digital age. Your website is the face of your business, and it’s your best chance to make a great first impression on potential buyers. That’s why it’s the starting point for small business growth – if your website is poorly designed, hard to navigate, or unresponsive, it’s going to be difficult to win over new customers. Website design can be tricky, but luckily, we’re here to help.
Search Engine Optimization (SEO)
You’ve probably heard about SEO, and yes, it is important. For small businesses, improving your organic search engine ranking is one of the most powerful ways to gain both visibility and credibility. To do this, you’ll want to figure out your target audience’s keywords – think about your buyer’s persona, and go from there. Other ways to optimize your site for search engines is by making sure it loads quickly and is mobile-friendly. Check out our guide for more info on why investing in SEO is a great step for your small business.
It can be hard to set your business apart in a saturated market. Blogging is a great way to start. Writing quality blog posts will help enhance your website’s SEO and build up your business’s brand identity and image. With the right content and keywords, blogging can drive potential customers to your site. It also gives your small business credibility, and it helps build a relationship between you and your audience.
Pay-Per-Click Advertising (PPC)
Organic marketing and paid advertising go hand-in-hand when you’re trying to grow your small business. Google AdWords can be complicated, but when used correctly, it can help you achieve great results. Research your competitors, figure out your keywords and target local users to make the most of PPC as part of your small business marketing plan.
If you have a physical storefront, you’ll want to use Google My Business as part of your location-based marketing efforts. This is how you’ll share your contact information, website, and other business information, and it enables user-created content like ratings, opinions, and photos. After all, you can’t grow your business if people don’t know where to find you! Taking an interactive role by replying to reviews will also give your business credibility.
There’s a reason why three million businesses advertise on Facebook. Facebook’s advanced ad targeting tools can be an inexpensive and effective way to promote your business to your goal audience. If you’ve tried Facebook ads but haven’t been getting results, we have a great guide. If your business would benefit from more visual advertising, sponsoring content on Instagram is another worthwhile option.
Email is still a great and effective way to reach your audience, but it’s often overlooked as a tactic in small business marketing. Studies have shown email marketing’s ROI is as high as 122%! Begin by building an email list, and experiment sending out different kinds of announcements and promotions. Using an automated service like Mailchimp or Constant Contact will make email marketing even easier, and you’ll get great analytics.
Social Media Marketing
If you hear the phrase “online marketing,” social media might be the first thing that comes to mind. Facebook, Instagram, and Twitter have completely changed the digital landscape, and not having any social media for your business isn’t really an option anymore. They’re much more interactive platforms, and each channel tends to draw a different audience and necessitate different strategies. Tapping into social media marketing is an important way to give your business a unique voice and personality. Authenticity is key!
From organic to paid content, email to social media, online marketing is a vital aspect of small business growth. And the eight strategies we’ve listed are only the beginning! Our range of expertise includes web design, content marketing, and more. Give us a call and we can accelerate your small business’s growth, together.