Your website represents your business in the online world. When established properly, it can help you attract potential customers, expand your reach, turn visitors into loyal consumers, and boost your revenue. In other words, it can be an effective marketing tool that helps your company move forward.
Before setting up your website, you must be familiar with the biggest no-nos in web design that can drive your potential customers away. Here are five of the most common web design mistakes to avoid at all costs:
Lags and slow load times
Speed is one of the most important aspects of your website. Remember—you only have a few seconds to capture the attention of your visitors and create a positive lasting impression. If your website is laggy and they are having a hard time seeing the content they want to access, your visitors will leave, never to return. Start off on the right foot by ensuring your site loads within three seconds.
Aside from visitors, the speed of your website plays a major role in your ranking on search engine page results (SERPs). This is because page speed and search engine optimization (SEO) go hand-in-hand. To gain more visibility in the search engines and ensure that your site loads quickly, work with a reputable web design company such as ours. With our help, you are assured to have an optimized, high-functioning website.
Lack of security
In the online world, web users are prone to becoming targets of cyber attacks, identity theft, and other criminal offences done over the internet. Give your visitors peace of mind every time they visit your website by protecting their personal details, including their name, address, contact information, and credit card number. Partner with a trusted website designer and developer to ensure that your website has an SSL certificate and is set up for HTTPS.
Poor mobile experience
Many people use their phones and other mobile devices to access information and look for products or services they need over the internet. To provide your visitors with exceptional user experience, make sure that your site is responsive and mobile-friendly. Users who have a poor mobile experience on your site are more likely to look for information on sites other than yours.
Low-quality images and videos
Your visitors are visual creatures. To have a good web design and grab the attention of your visitors right away, add high-quality images and videos to your website. Consider partnering with professional photographers and videographers to avoid having fuzzy, grainy, and low-quality photos and clips.
Another big no-no in web design that you must avoid at all times is having pop-ups. Interstitial pop-ups cover your content and fail in providing your visitors with a good user experience, which is why it is best to eliminate pop-ups completely. Opt for subtle CTAs and effective reminders instead.
A poorly designed website could impact your brand negatively. When building your site, don’t forget to avoid the items listed above and collaborate with experienced web designers to establish your online presence and help grow your business.
Make your business thrive with help from our digital marketing agency. We specialize in the creation of outstanding digital marketing experiences for businesses in Ontario. Contact us to learn more about how we can help you!