When it comes to launching a digital marketing campaign, it’s not enough for you to receive likes, comments, and shares and call it a day.
You must have certain metrics in place to measure your campaign’s performance. These metrics will serve as your reference and help you determine if your goals had been met. Furthermore, these metrics help you see which areas need to be improved, especially if your campaign turns out to be unsuccessful.
If you are still new to digital marketing in Brantford, ON, all of these may sound perplexing at first—but don’t worry! To help you get started on the right track, here are four of the many tips worth keeping in mind:
1. Determine the Major Sources of Your Site’s Traffic
One of the ways to evaluate whether your digital marketing efforts are effective is if they are bringing people to your site. Now, to do this, you will need to take a closer look at your site’s traffic sources. The items you want to focus on particularly are the channels, mediums, and sources.
Regularly checking these metrics will help you determine the channel that brings you the most visitors. It may also give you an idea of what content and strategies work best for leading people from different platforms into your website.
2. Evaluate the Traffic You Receive
Determining which sources bring you the most traffic is essential. However, it’s not all that there is to digital marketing success.
Beyond the traffic volume, you must also examine the value of these site visitors. You will know you are on the right track if you are converting a great chunk of these visitors into business opportunities.
Always calculate your ROI and focus on campaigns or strategies that are indeed increasing your profit.
3. Track the Correct Metrics
Aside from your traffic and ROI, there are other metrics you must closely monitor to determine the success of your digital marketing efforts. However, you should know that tracking all the information presented to you is not necessary. The metrics you will need to look after will depend on your goals.
For example, if you want to determine whether your marketing efforts are bringing in the volume and quality of leads you want, here are some of the metrics you’ll need to track:
- Click-through Rate (CTR)
- Leads to Qualified Leads
- Cost per Lead
- Leads per Channel
- Conversion Rate
- Return on Investment
Tracking other metrics which are not related to your goals may just confuse you and even steer you away from the information you need to see.
4. Identify the Right Benchmarks
When it comes to tracking your performance, you need figures called benchmarks. These represent industry bests as well as other companies’ best practices—something that you can use as points of comparison. Identifying benchmarks helps you see how far behind you are from the market’s standards or how far ahead you are of your competitors.
As your goals and benchmarks play such a crucial role in your performance, you need to make sure that they are the right ones to use. Otherwise, you may be leading your organization astray and sabotaging the whole company’s performance.
You need to regularly monitor your digital marketing campaigns to ensure that they truly succeed. With that said, tracking their performance may not seem easy at first. The good news is that there are ways for you to get started on the right track. The four items listed above are just some of the fundamental tips worth following to evaluate your campaigns’ performances. As you move forward, feel free to experiment or work with a digital marketing agency to ensure you’re getting the best results!
Need someone who specializes in digital marketing in Brantford, ON? We’re the ones for you! At Oake Marketing, we have more than a decade of experience in the industry that puts us in the best position to help you grow your online presence. Get in touch today to start your project inquiry!