Advertising on search platforms can come in many forms. There are at least two deliberate ways to increase your brand awareness online through search engine marketing. The first method is passive, called search engine optimization. It involves designing your website and your social media profiles with keywords and phrases. When you fill your site with high-quality content like blog articles, photos, and videos with relevant keywords, they help increase your ranking status on search engines like Google and Bing.
On the other hand, a more active approach is called pay per click (PPC) advertising. Just as the name suggests, you only pay when someone clicks on your ad when displayed by a search engine or advertiser with ad space. PPC advertising can be a very effective way to drive potential customers to your website and increase your online visibility. If you want to know how it can benefit your business, here are a few more reasons why you might want to consider using PPC advertising:
You can get maximum exposure
According to one study, 81% of internet users began their e-commerce activity on a search engine, meaning they searched online before purchasing. Google is one of the most popular engines to advertise on. There are nearly 3.5 billion searches conducted on their website each day or a staggering 40,000 search queries per second. When you search popular keywords like “automotive parts” or “home improvement,” the first few search terms that Google returns are ads that brands that you can bid for. The higher your bid price, the better your chances of appearing at the top.
You can improve the quality of your traffic
When it comes to internet traffic, you want to make sure that you attract the right kind of customer to your website. Even if you garner a thousand visitors a day, if your goods and services aren’t relevant to them, you won’t be able to convert these leads into sales. PPC allows you to display your ads to people who are use keywords related to your business, increasing the likelihood that your products match their needs. The best part is, you only spend when that person clicks on your ad.
You can scale your approach to your budget
All businesses worry about justifying their marketing expenditures. Depending on your revenue targets or your marketing goals, you can increase or decrease your spending on advertising. If you are launching a new product or service, you can amp up your advertising budget. In leaner seasons, you can save money by asking your digital marketing agency to dial back the budget on your campaign. Since you only pay each time a person clicks on your ad, it becomes easy to track how much you spend for each successful sale you generate from a lead. Keep in mind that how much you pay per click depends on how much revenue you make from each transaction. Decide on a percentage of your profits that you find acceptable to dedicating to marketing expenses and keep your campaign spending within that budget.
There are virtually billions of opportunities for your brand to be noticed by the right customer, especially on a search engine like Google each day. What PPC advertising can do for your business is make it easier for potential customers to find you. The best part is that you only need to pay when the right ones do.
Do you need a marketing consultant in Ontario who can help you navigate the world of digital advertising? We can help craft effective marketing strategies for your business to improve traffic and boost your visibility. Send us a message and find out what we can do for you!