SEO and branding, by definition, are two different things. SEO (search engine optimization) relates to the process of optimizing your websites and other online content to ensure that your site’s rank is as high as possible. On the other hand, branding involves promoting your product, business, and the like through advertisements, designs, and so on.
With that in mind, SEO and branding are more intertwined than you may think. When you improve your SEO, you also improve your branding. This means that if you are trying to improve and establish your brand, the chances are that you can do so with SEO!
Here are three reasons that demonstrate the connection:
1. SEO influences your brand
How you utilize your SEO strategy will affect your branding significantly. For instance, if you are selling quality coffee mugs and office chairs, but customers only come to you for your office chairs, they may never know about your coffee mugs. In turn, you become perceived as a company that only sells office chairs, and your market won’t know that you have other products to sell.
As such, if you want your brand to be perceived in a specific way, SEO can help you do that. Following the example, if you want to promote your brand as a seller of excellent quality coffee mugs, you can do so by ranking for the relevant keywords.
2. SEO helps you rank on branded keywords
If your brand is already well-known and established, you can further improve on your authority and visibility through what is known as brand stacking. What it means is that several pages from your website are listed on a search engine results page. This was not possible many years ago when companies would only have two or three of their pages featured at once. Now, a domain can have as many as eight at once!
To achieve this, you can utilize SEO to rank specifically for your branded keywords. Through this effort, you can create an even stronger brand influence, creating perceptions in people’s minds that you are indeed an authority in your sector.
3. SEO and branding leads to the same goal
All of your SEO and branding efforts lead to a single goal: to improve your visibility. With SEO, you improve your visibility by pushing up your web site’s rank, making it likelier that people will click on it.
With branding, the audience becomes more aware of what you have to offer. Because SEO affects branding as well, the chances are that all your SEO efforts will also improve branding. It is quite impossible to do one without having the other involved.
A great example of this is link-building. With link-building, your site’s rank improves by leading more people back to your website. This also helps establish your authority, creating a stronger and more influential brand.
If you are stuck not knowing how to improve your brand, take a look at SEO! Everything about it, including ranking on keywords, link-building, and improving user experience, helps benefit your brand
If you are still at a loss, do not worry. Many digital agencies out there are experts in SEO and branding. With their help, you can make the most out of both worlds, helping improve your reputation, sales, and more.
Oake Marketing is a digital marketing agency providing services such as SEO and web design to business in Brantford, Oakville, Cambridge, and more. If you need SEO services in Hamilton, get in touch with us!