The field of social media marketing is constantly evolving. The strategies that were in place last year, two years ago, five years ago, and ten years ago were all different from what they are today. With so many businesses scrambling to make a space for themselves in the landscape of online commerce, it is not a competitive edge you can afford to be without.
By 2021, there will be an expected 3.09 billion monthly active users on social media, with each of these persons averaging 136 minutes on these platforms every day. These are numbers you absolutely cannot ignore.
That being said, even with all the opportunities out there, the wrong strategies can end being costly while yielding thin and dissatisfying results. It isn’t enough to just put your products on a social media account and pay for exposure. There are important strategies you have to take to ensure the effectiveness of your social media marketing.
As such, we have created a list of the most important strategies and considerations in this field of advertising that will make sure the ROI on your marketing budget is robust. With no further ado, here they are:
1. Understand your goals
This is among the most important aspects of social media marketing. One of the major advantages of digital marketing, in general, is that there are numerous ways that the success of your marketing endeavours can be measured. That means your goals should not just be qualitative, but quantitative.
Setting measurable and realistic goals for your business begins with your position in the industry. Is your business a startup hoping to carve a niche in the local industry? Are you an established player, looking to create a fresh new take for your brand? Understand where you’re coming from, so you can figure out where you need to go.
2. Decide on the right platforms
While it can be tempting to cast as wide a net as possible by creating accounts on all the platforms you can think of, not every platform might be suited to your business. For example, it’s highly unlikely that Snapchat or TikTok will benefit B2B operations like construction supply. A restaurant or clothing brand, on the other hand, might not do so well on LinkedIn.
It is important to understand the culture that has sprung up surrounding the platforms. Instagram, TikTok, and other photo-sharing platforms are better for visual campaigns, while Twitter and Facebook are better for customer interaction. Deciding which platforms matter to you can help you direct your efforts to more fruitful social media marketing strategies.
3. Make sure your content strategy is dense and meaningful
Content is king these days. One of the best ways to market your brand and its offerings is through the production of meaningful content. The more holistic the approach to content marketing, the better. This means more than just blog posts. Photography, videos, and other similar forms of visual content can all have a great impact on your target market.
Produce content that touches on the themes of your brand and the lifestyle associated with it. Provide your audience with meaningful information that relates to how your product can solve problems in their daily life or improve it. This is how you demonstrate your worth, not just on social media, but in all facets of your marketing.
Final thoughts
Though commerce might be a tough and competitive field, with difficult challenges ahead, there are social media marketing strategies you can employ to make sure your business maintains the edge it needs. These are just some of these strategies; there are more, but many successful campaigns begin with these three.
If you need the help of an agency to help you with your social media marketing, send me a message at Oake Marketing. I have over 10 years of digital marketing and web design and can provide you with an all-in-one resource to grow your business online.
