Taking the marketing and digital industry by storm, Search Engine Marketing has become an absolute necessity. If your grandparents parents haven’t heard about it quite yet, that time is right around the corner. Being the most powerful source for finding information, it’s vital to recognize that Google Search Engine Marketing is no longer “a way of the future;” rather, if you’re not taking part, you’re truly missing the boat. Got your attention yet? Good. Here are the top 7 reasons that you must adopt a Google search engine marketing strategy.
1 – A coming of age
The way we budget, buy, plan, purchase, and our entire cognitive state surrounding purchasing habits is continually changing – inevitably. According to a report from PricewaterhouseCoopers LLP, 83% of consumers go online to research electronics, computers, books, music, and movies before even bothering to step foot in a retail store to make a purchase.
2 – The data doesn’t lie
Time and time again we’re seeing increasing numbers related to Google search engine marketing as we grow more and more digitally immersed. On average, we conduct 12 billion searches per month on the web – and that’s just in the US alone, according to some nifty stats from Hubspot.
3 – Ranking is life or death
Over 60% of all organic clicks from search engines go to the top 3 organic search results. Meaning that if you aren’t on the first page you’re losing business to every other competitor in front of you. And realistically, any website optimized, advertised, and marketed well enough to hold those positions likely has the advanced features, functions, interface, and seamlessly sellable product or service on their website – so even if a user doesn’t click the very first link to show in Google, the likeliness of them working their way all the way to page fifteen to find you is pretty slim (I mean let’s be honest, when was the last time you searched beyond page 4 of Google without finding the answer you were looking for, or otherwise rendering your mission hopeless?).
4 – It has a lengthy lifespan
If you think about the entire concept as a whole, it makes sense that SEO works, and will continue to work for the long future ahead. A user searches a term; the search engine responds with the most accurate results; the website that is most relative to the content being searched AND has the most technologically functional website (speed, size, content, coding, text-to-code ratio, images, backlinks, social channels, most up-to-date, just to name a small few factors used in the algorithm for returning search results) gets the top position(s); the users clicks the first and most likely answer they see; engages with the website, makes a purchase, and for the few dollars you spent and the beautifully optimized site you operate, you just made yourself more revenue.
It’s not going anywhere. Like it or not, Google Search Engine Marketing is here to stay. Why am I being so specific towards Google search engine marketing? Yes there are others too, I know, and you shouldn’t disregard them by any means whatsoever. Having said that, Google is still the King. As a matter of fact, Google is the King, Queen, and the entire royal family of search. Holding 66.6% of searches Google trumps its next closest competitor Baidu – whom sits at only 8.8% of searches, just above Yahoo at 5.9%. I’m sure I’ve at least poked at your curiosity by now… still think you don’t need a Google search engine marketing strategy?
5 – It’s cost-effective
Without a doubt, compared to purchasing advertisements, Facebook and Twitter promotions, or buying leads from an email marketing program, the return that search engine marketing provides is quite impressive. Don’t get me wrong, both PPC and social media are necessities for a number of marketing reasons (and yes, even for SEO purposes too), but organic SEO is still the foundation to your digital castle.
6 – SEO leverages social sharing
Giving the gift to each other, social media provides endless backlinks, shares, expands your reach and awareness, and can be a true breadwinner in your marketing mix when handled correctly. But guess what? Your favorite social channels use the exact SEO techniques that you need when sharing and curating content.
7 – Builds trust and credibility
I think this is pretty self-explanatory if you refer back to the process that I outlined above in #4 – you have to have a Google search engine marketing strategy, at the bare minimum. You’re building trust and credibility. If you’re searching for a phase like, “what is most important when purchasing running shoes?” and the first thing you see is an article from Reebok explaining to you every reason behind choosing a running shoe, what to look for when buying, how it should fit, etc. you instantly build a sense of trust. They’re reassuring you that they’ve already assessed every angle of those benefits when they designed their newest pair of running shoes… and off you go to the store to purchase some new ‘kicks (or maybe you’re an online buyer?).
8 – Your competitors are already doing it
Hate it or love it this couldn’t be more accurate. Whether it’s Bing, Yahoo, or a Google search engine marketing strategy, your competitors are already doing it. And if you’re reading this article thinking to yourself, “maybe this is something I should invest in,” this should be your final selling point. You’re already losing business if you’re not beating your competition to the punch line. If your prospective customers are gathering information, shopping around on other websites, and developing a familiarity with your competition, I think it goes without saying that you’re losing business, opportunity, and a ton of sales.
If you aren’t actively immersed in search engine optimization, or you’re still looking to form a Google search engine marketing strategy, the time has never been better to start. We’d be more than happy to give you a hand with any SEO / Google search engine marketing questions, strategies, and services – and show you just how huge this is for growth plan.